{"id":21208,"date":"2025-04-22T23:08:39","date_gmt":"2025-04-22T21:08:39","guid":{"rendered":"https:\/\/anafric.es\/el-sector-agroalimentari-necessita-mes-inversio-en-comunicacio-per-escurcar-la-distancia-entre-el-camp-i-la-ciutat\/"},"modified":"2025-04-22T23:18:14","modified_gmt":"2025-04-22T21:18:14","slug":"el-sector-agroalimentari-necessita-mes-inversio-en-comunicacio-per-escurcar-la-distancia-entre-el-camp-i-la-ciutat","status":"publish","type":"post","link":"https:\/\/anafric.es\/ca\/el-sector-agroalimentari-necessita-mes-inversio-en-comunicacio-per-escurcar-la-distancia-entre-el-camp-i-la-ciutat\/","title":{"rendered":"El sector agroalimentari necessita m\u00e9s inversi\u00f3 en comunicaci\u00f3 per escur\u00e7ar la dist\u00e0ncia entre el camp i la ciutat"},"content":{"rendered":"<p class=\"\" data-start=\"364\" data-end=\"741\"><strong>Making Known-Comunicaci\u00f3 Estrat\u00e8gica i l&#8217;Associaci\u00f3 de Periodistes Agroalimentaris d&#8217;Espanya (APAE)<\/strong> han presentat el primer informe sobre l&#8217;estat del periodisme i la comunicaci\u00f3 agroaliment\u00e0ria a Espanya. El document conclou que el sector necessita apostar decididament per la comunicaci\u00f3 per reduir la desconnexi\u00f3 social entre el m\u00f3n rural i urb\u00e0.<\/p>\n<p data-start=\"364\" data-end=\"741\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-21204 size-full\" src=\"https:\/\/anafric.es\/wp-content\/uploads\/2025\/04\/NP-22-4-Presentacion-informe-APAE-Making-Known.jpg\" alt=\"Presentacion informe APAE-Making Known\" width=\"1000\" height=\"652\" srcset=\"https:\/\/anafric.es\/wp-content\/uploads\/2025\/04\/NP-22-4-Presentacion-informe-APAE-Making-Known.jpg 1000w, https:\/\/anafric.es\/wp-content\/uploads\/2025\/04\/NP-22-4-Presentacion-informe-APAE-Making-Known-300x196.jpg 300w, https:\/\/anafric.es\/wp-content\/uploads\/2025\/04\/NP-22-4-Presentacion-informe-APAE-Making-Known-768x501.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Segons l&#8217;informe, els mitjans generalistes no reflecteixen amb equilibri la realitat del sector primari. Les not\u00edcies negatives tenen m\u00e9s visibilitat, cosa que distorsiona la percepci\u00f3 social sobre l&#8217;activitat agroaliment\u00e0ria i resta valor a l&#8217;esfor\u00e7 diari de milers de professionals del camp.<\/p>\n<p>A m\u00e9s, l&#8217;estudi adverteix sobre l&#8217;endog\u00e0mia comunicativa que caracteritza part del sector, ja que molts dels missatges emesos es dirigeixen \u00fanicament a p\u00fablics interns, deixant fora la societat en general. Aquesta limitaci\u00f3 redueix l\u201fimpacte social d\u201funa activitat clau per al\u201feconomia, la sostenibilitat i la sobirania aliment\u00e0ria del pa\u00eds.<\/p>\n<p>La investigaci\u00f3 tamb\u00e9 subratlla el potencial encara per desenvolupar a les xarxes socials i entorns digitals, i la necessitat de generar relats m\u00e9s atractius, emocionals i adaptats al llenguatge de l&#8217;opini\u00f3 p\u00fablica.<\/p>\n<p>Des d&#8217;ANAFRIC coincidim en la import\u00e0ncia d&#8217;enfortir la comunicaci\u00f3 professional perqu\u00e8 la ciutadania conegui, valori i respecti el treball del sector agroalimentari en conjunt.<\/p>\n<p>Aquest primer informe ha comptat amb la participaci\u00f3 de m\u00e9s d\u201fun centenar de professionals de la comunicaci\u00f3 i es publicar\u00e0 peri\u00f2dicament amb l\u201fobjectiu de servir de guia per a empreses, institucions i mitjans interessats a contribuir a una millor connexi\u00f3 entre el camp i la societat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making Known-Comunicaci\u00f3 Estrat\u00e8gica i l&#8217;Associaci\u00f3 de Periodistes Agroalimentaris d&#8217;Espanya (APAE) han presentat el primer informe sobre l&#8217;estat del periodisme i [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21205,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1091,1090],"tags":[1094,1109,3227],"class_list":["post-21208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anafric-ca","category-sector-ca","tag-anafric-ca","tag-empresas-carnicas-ca","tag-sector-agroalimentario-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/21208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/comments?post=21208"}],"version-history":[{"count":1,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/21208\/revisions"}],"predecessor-version":[{"id":21211,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/21208\/revisions\/21211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media\/21205"}],"wp:attachment":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media?parent=21208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/categories?post=21208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/tags?post=21208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}