{"id":23345,"date":"2025-12-15T20:53:21","date_gmt":"2025-12-15T19:53:21","guid":{"rendered":"https:\/\/anafric.es\/un-de-cada-cinc-consumidors-preveu-reduir-la-compra-de-carn-i-peix-per-nadal\/"},"modified":"2025-12-15T20:57:54","modified_gmt":"2025-12-15T19:57:54","slug":"un-de-cada-cinc-consumidors-preveu-reduir-la-compra-de-carn-i-peix-per-nadal","status":"publish","type":"post","link":"https:\/\/anafric.es\/ca\/un-de-cada-cinc-consumidors-preveu-reduir-la-compra-de-carn-i-peix-per-nadal\/","title":{"rendered":"Un de cada cinc consumidors preveu reduir la compra de carn i peix per Nadal"},"content":{"rendered":"<p data-start=\"291\" data-end=\"558\">Un de cada cinc consumidors a Espanya t\u00e9 previst reduir la quantitat de carn o peix que comprar\u00e0 durant les festes de Nadal, segons informa <strong data-start=\"2503\" data-end=\"2515\">EFE Agro<\/strong> a partir d\u2019un estudi de l\u2019Associaci\u00f3 de Fabricants i Distribu\u00efdors (Aecoc).<\/p>\n<p data-start=\"291\" data-end=\"558\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-23341 size-full aligncenter\" src=\"https:\/\/anafric.es\/wp-content\/uploads\/2025\/12\/Uno-de-cada-cinco-consumidores-preve-reducir-la-compra-de-carne-y-pescado-en-Navidad.jpg\" alt=\"Uno de cada cinco consumidores prev\u00e9 reducir la compra de carne y pescado en Navidad\" width=\"724\" height=\"483\" srcset=\"https:\/\/anafric.es\/wp-content\/uploads\/2025\/12\/Uno-de-cada-cinco-consumidores-preve-reducir-la-compra-de-carne-y-pescado-en-Navidad.jpg 724w, https:\/\/anafric.es\/wp-content\/uploads\/2025\/12\/Uno-de-cada-cinco-consumidores-preve-reducir-la-compra-de-carne-y-pescado-en-Navidad-300x200.jpg 300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/p>\n<p data-start=\"2593\" data-end=\"2882\">L\u2019informe <em data-start=\"2603\" data-end=\"2616\">Shopperview<\/em> d\u2019Aecoc apunta, per\u00f2, que el consum nadalenc es mantindr\u00e0 estable. <strong data-start=\"2684\" data-end=\"2751\">El 71 % de les llars preveu gastar igual o m\u00e9s que l\u2019any passat<\/strong>, tot i que m\u00e9s de la meitat assegura arribar just a final de mes i continua situant la inflaci\u00f3 com la seva principal preocupaci\u00f3.<\/p>\n<p data-start=\"2884\" data-end=\"3215\">Davant d\u2019aquest escenari, els consumidors adapten els seus h\u00e0bits: avancen compres, busquen promocions, ajusten els men\u00fas festius i redueixen la mida de la cistella per controlar el pressupost. Malgrat aix\u00f2, <strong data-start=\"3092\" data-end=\"3148\">l\u2019alimentaci\u00f3 de la llar continua sent una prioritat<\/strong>, amb una clara voluntat de mantenir o incrementar aquesta despesa.<\/p>\n<p data-start=\"3217\" data-end=\"3398\">Segons Aecoc, tamb\u00e9 creix el consum de <strong data-start=\"3256\" data-end=\"3282\">productes ja elaborats<\/strong>, especialment en categories com la peixateria i el marisc, aix\u00ed com l\u2019inter\u00e8s per opcions pr\u00e0ctiques i de qualitat.<\/p>\n<p data-start=\"3400\" data-end=\"3685\">La campanya de Nadal vindr\u00e0 marcada, a m\u00e9s, per un canvi en els h\u00e0bits de consum. <strong data-start=\"3482\" data-end=\"3545\">El 68 % dels consumidors prioritzar\u00e0 les reunions familiars<\/strong>, refor\u00e7ar\u00e0 una alimentaci\u00f3 m\u00e9s equilibrada i mostrar\u00e0 un major inter\u00e8s per descobrir novetats a la botiga i per les experi\u00e8ncies de compra.<\/p>\n<p data-start=\"3687\" data-end=\"3987\">Aecoc preveu una campanya nadalenca \u201cs\u00f2lida\u201d, amb una tend\u00e8ncia clara cap a una <strong data-start=\"3767\" data-end=\"3796\">alimentaci\u00f3 m\u00e9s saludable<\/strong>. En aquest sentit, el 68 % dels consumidors afirma intentar menjar de manera m\u00e9s sana, tamb\u00e9 durant el Nadal, reduint el consum de dol\u00e7os i alcohol en favor de preparacions m\u00e9s equilibrades.<\/p>\n<p data-start=\"3989\" data-end=\"4185\">Paral\u00b7lelament, el canal online continua guanyant pes. <strong data-start=\"4044\" data-end=\"4105\">El 41 % dels consumidors comprar\u00e0 m\u00e9s regals per internet<\/strong>, i un 33 % tamb\u00e9 incrementar\u00e0 les seves compres online d\u2019alimentaci\u00f3 i begudes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un de cada cinc consumidors a Espanya t\u00e9 previst reduir la quantitat de carn o peix que comprar\u00e0 durant les [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23342,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1091,1090],"tags":[1365,1364],"class_list":["post-23345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anafric-ca","category-sector-ca","tag-aecoc-ca","tag-navidad-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/23345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/comments?post=23345"}],"version-history":[{"count":1,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/23345\/revisions"}],"predecessor-version":[{"id":23348,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/23345\/revisions\/23348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media\/23342"}],"wp:attachment":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media?parent=23345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/categories?post=23345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/tags?post=23345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}