{"id":23387,"date":"2025-12-19T10:55:53","date_gmt":"2025-12-19T09:55:53","guid":{"rendered":"https:\/\/anafric.es\/leather-cluster-barcelona-posa-en-valor-el-sector-de-la-pell-a-catalunya\/"},"modified":"2025-12-19T10:55:53","modified_gmt":"2025-12-19T09:55:53","slug":"leather-cluster-barcelona-posa-en-valor-el-sector-de-la-pell-a-catalunya","status":"publish","type":"post","link":"https:\/\/anafric.es\/ca\/leather-cluster-barcelona-posa-en-valor-el-sector-de-la-pell-a-catalunya\/","title":{"rendered":"Leather Cluster Barcelona posa en valor el sector de la pell a Catalunya"},"content":{"rendered":"<p data-start=\"256\" data-end=\"656\">Leather Cluster Barcelona ha refor\u00e7at el seu paper com a referent del sector de la pell a Catalunya arran de la recent participaci\u00f3 de la seva directora, M\u00f2nica Santamans, al programa \u00a0<a href=\"https:\/\/www.canaltaronja.cat\/anoia\/lapunt-leather-cluster-barcelona-amb-seu-a-igualada-posa-en-valor-el-sector-de-la-pell\/\" target=\"_blank\" rel=\"noopener\"><em data-start=\"441\" data-end=\"451\">L&#8217;Apunt<\/em>\u00a0de Canal Taronja<\/a>. En l\u2019entrevista, Santamans va exposar la missi\u00f3, la visi\u00f3 i els principals objectius del cl\u00faster, tot subratllant el seu comprom\u00eds amb les empreses associades i amb el desenvolupament del conjunt del sector.<\/p>\n<p data-start=\"256\" data-end=\"656\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-23383 size-full\" src=\"https:\/\/anafric.es\/wp-content\/uploads\/2025\/12\/Monica-Santamans.jpg\" alt=\"MoniCA saNTAMANS\" width=\"1022\" height=\"565\" srcset=\"https:\/\/anafric.es\/wp-content\/uploads\/2025\/12\/Monica-Santamans.jpg 1022w, https:\/\/anafric.es\/wp-content\/uploads\/2025\/12\/Monica-Santamans-300x166.jpg 300w, https:\/\/anafric.es\/wp-content\/uploads\/2025\/12\/Monica-Santamans-768x425.jpg 768w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/p>\n<p data-start=\"675\" data-end=\"1086\">Durant la seva intervenci\u00f3, la directora va destacar el paper del cl\u00faster com a motor de col\u00b7laboraci\u00f3, competitivitat i innovaci\u00f3, amb una clara orientaci\u00f3 a resultats i a l\u2019impacte col\u00b7lectiu. L\u2019impuls de projectes col\u00b7laboratius i transversals ha consolidat Leather Cluster Barcelona com una plataforma clau per a la internacionalitzaci\u00f3, la sostenibilitat i la innovaci\u00f3 de la ind\u00fastria catalana de la pell.<\/p>\n<p data-start=\"1088\" data-end=\"1489\">Actualment, Leather Cluster Barcelona agrupa prop de 80 empreses i agents de tota la cadena de valor del sector de la pell a Catalunya. Amb seu a l\u2019Adoberia Bella, a Igualada, el cl\u00faster integra activitats que van des de la ramaderia i la ind\u00fastria aliment\u00e0ria fins a les adoberies, la recerca i la universitat, la qu\u00edmica, la sostenibilitat, el disseny, l\u2019artesania, la manufactura en pell i la moda.<\/p>\n<p data-start=\"1491\" data-end=\"1791\">Santamans tamb\u00e9 va abordar els principals eixos estrat\u00e8gics i les prioritats d\u2019actuaci\u00f3 del cl\u00faster, aix\u00ed com les l\u00ednies mestres del Pla Director 2025-2030, orientat a afrontar reptes clau com l\u2019economia circular, la sostenibilitat, la innovaci\u00f3 i la millora de la comunicaci\u00f3 i la imatge del sector.<\/p>\n<p data-start=\"1793\" data-end=\"2111\">En aquest context, la directora va reivindicar la pell i la seva ind\u00fastria com un clar exemple d\u2019economia circular, recordant que la pell \u00e9s un subproducte derivat del consum de carn que es recupera i es revaloritza, evitant que esdevingui un residu i transformant-lo en productes \u00fatils, duradors i d\u2019alt valor afegit.<\/p>\n<p data-start=\"2113\" data-end=\"2327\">La participaci\u00f3 al programa de Canal Taronja s\u2019emmarca en l\u2019estrat\u00e8gia de Leather Cluster Barcelona de refor\u00e7ar una comunicaci\u00f3 proactiva per apropar a la societat la realitat i el valor de la ind\u00fastria de la pell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leather Cluster Barcelona ha refor\u00e7at el seu paper com a referent del sector de la pell a Catalunya arran de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23384,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1091,1090],"tags":[1190,2292],"class_list":["post-23387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anafric-ca","category-sector-ca","tag-leather-cluster-barcelona-ca","tag-piel-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/23387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/comments?post=23387"}],"version-history":[{"count":0,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/23387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media\/23384"}],"wp:attachment":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media?parent=23387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/categories?post=23387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/tags?post=23387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}