{"id":23919,"date":"2026-02-23T11:56:51","date_gmt":"2026-02-23T10:56:51","guid":{"rendered":"https:\/\/anafric.es\/una-campanya-a-escocia-impulsa-la-tornada-a-la-carnisseria-tradicional\/"},"modified":"2026-02-23T11:56:51","modified_gmt":"2026-02-23T10:56:51","slug":"una-campanya-a-escocia-impulsa-la-tornada-a-la-carnisseria-tradicional","status":"publish","type":"post","link":"https:\/\/anafric.es\/ca\/una-campanya-a-escocia-impulsa-la-tornada-a-la-carnisseria-tradicional\/","title":{"rendered":"Una campanya a Esc\u00f2cia impulsa la tornada a la carnisseria tradicional"},"content":{"rendered":"<p data-start=\"268\" data-end=\"517\">Una nova campanya posada en marxa a Esc\u00f2cia per la \u00a0<a href=\"https:\/\/qmscotland.co.uk\/\" target=\"_blank\" rel=\"noopener\">Quality Meat Scotland<\/a> cerca refor\u00e7ar l&#8217;enlla\u00e7 entre els consumidors i les carnisseries tradicionals, posant en valor la qualitat del producte, la confian\u00e7a i l&#8217;assessorament expert com a principals arguments de compra.<\/p>\n<p data-start=\"519\" data-end=\"999\">La iniciativa neix despr\u00e9s d&#8217;un estudi d&#8217;h\u00e0bits de consum que ha analitzat en profunditat qu\u00e8 motiva els clients a comprar carn a establiments especialitzats i quines s\u00f3n les barreres que, en alguns casos, els frenen. Les conclusions han estat clares: els consumidors valoren especialment la qualitat, la proced\u00e8ncia, la confian\u00e7a i el tracte personalitzat, per\u00f2 necessiten m\u00e9s informaci\u00f3 i est\u00edmuls per tornar a incorporar la carnisseria a la rutina de compra habitual.<\/p>\n<p data-start=\"519\" data-end=\"999\">\n<p data-start=\"519\" data-end=\"999\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-23913 size-full\" src=\"https:\/\/anafric.es\/wp-content\/uploads\/2026\/02\/Scotch-Butchers-Club_809b68a152cf6fd5f0817daf0c8d7f66.webp\" alt=\"Scotch-Butchers\" width=\"600\" height=\"400\" srcset=\"https:\/\/anafric.es\/wp-content\/uploads\/2026\/02\/Scotch-Butchers-Club_809b68a152cf6fd5f0817daf0c8d7f66.webp 600w, https:\/\/anafric.es\/wp-content\/uploads\/2026\/02\/Scotch-Butchers-Club_809b68a152cf6fd5f0817daf0c8d7f66-300x200.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>A partir d&#8217;aquestes dades, s&#8217;ha dissenyat una campanya multicanal que combina r\u00e0dio, publicitat digital, xarxes socials i mitjans impresos, amb l&#8217;objectiu d&#8217;assolir una visibilitat alta durant un dels mesos clau per al comer\u00e7 minorista.<\/p>\n<p>Un dels eixos principals de l&#8217;acci\u00f3 \u00e9s una s\u00e8rie de v\u00eddeos breus a les xarxes socials, amb un enfocament did\u00e0ctic i proper, destinats a refor\u00e7ar la confian\u00e7a dels consumidors menys familiaritzats amb la compra a carnisseries. Els continguts ofereixen consells pr\u00e0ctics i arguments que valoren l&#8217;experi\u00e8ncia de compra en aquests establiments.<\/p>\n<p>A m\u00e9s, la campanya inclou materials de suport al punt de venda, com receptes impreses i eines promocionals digitals que els establiments poden utilitzar per refor\u00e7ar la seva pr\u00f2pia comunicaci\u00f3 i dinamitzar les vendes.<\/p>\n<p>L&#8217;estrat\u00e8gia se centra en un missatge clar i coherent: recordar al consumidor el valor diferencial que aporta la carnisseria tradicional davant d&#8217;altres canals, especialment en termes d&#8217;assessorament personalitzat, tra\u00e7abilitat i especialitzaci\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<p data-start=\"1843\" data-end=\"2094\"><a href=\"https:\/\/qmscotland.co.uk\/news\/quality-meat-scotland-launches-latest-marketing-campaign-to-drive-footfall-to-local-scotch-butchers\" target=\"_blank\" rel=\"noopener\">M\u00e9s detalls de la campamya<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una nova campanya posada en marxa a Esc\u00f2cia per la \u00a0Quality Meat Scotland cerca refor\u00e7ar l&#8217;enlla\u00e7 entre els consumidors i [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23914,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1091,1090],"tags":[3553],"class_list":["post-23919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anafric-ca","category-sector-ca","tag-quality-meat-scotland"],"acf":[],"_links":{"self":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/23919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/comments?post=23919"}],"version-history":[{"count":0,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/23919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media\/23914"}],"wp:attachment":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media?parent=23919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/categories?post=23919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/tags?post=23919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}