{"id":26342,"date":"2026-10-29T18:59:12","date_gmt":"2026-10-29T17:59:12","guid":{"rendered":"https:\/\/anafric.es\/origen-diferenciacio-i-distribucio-les-claus-perque-els-aliments-espanyols-guanyin-presencia-internacional\/"},"modified":"2026-10-29T19:01:13","modified_gmt":"2026-10-29T18:01:13","slug":"origen-diferenciacio-i-distribucio-les-claus-perque-els-aliments-espanyols-guanyin-presencia-internacional","status":"publish","type":"post","link":"https:\/\/anafric.es\/ca\/origen-diferenciacio-i-distribucio-les-claus-perque-els-aliments-espanyols-guanyin-presencia-internacional\/","title":{"rendered":"Origen, diferenciaci\u00f3 i distribuci\u00f3: les claus perqu\u00e8 els aliments espanyols guanyin pres\u00e8ncia internacional"},"content":{"rendered":"<p>La qualitat dels aliments espanyols s\u2019ha de traduir en un valor que el consumidor internacional reconegui i trobi al punt de venda. Aquesta \u00e9s una de les principals conclusions dels consells assessors de <strong>Spain Food Nation<\/strong> a la Xina, els Estats Units, el Jap\u00f3, M\u00e8xic i el Regne Unit, presentades en una jornada organitzada per ICEX i les Oficines Econ\u00f2miques i Comercials d\u2019Espanya, amb la col\u00b7laboraci\u00f3 del Ministeri d\u2019Agricultura, Pesca i Alimentaci\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-26338 size-full\" src=\"https:\/\/anafric.es\/wp-content\/uploads\/2026\/10\/Sabores-espanoles-sobre-piedra-calida.png\" alt=\"Sabores espa\u00f1oles\" width=\"700\" height=\"700\" srcset=\"https:\/\/anafric.es\/wp-content\/uploads\/2026\/10\/Sabores-espanoles-sobre-piedra-calida.png 700w, https:\/\/anafric.es\/wp-content\/uploads\/2026\/10\/Sabores-espanoles-sobre-piedra-calida-300x300.png 300w, https:\/\/anafric.es\/wp-content\/uploads\/2026\/10\/Sabores-espanoles-sobre-piedra-calida-150x150.png 150w, https:\/\/anafric.es\/wp-content\/uploads\/2026\/10\/Sabores-espanoles-sobre-piedra-calida-450x450.png 450w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>egons informa <strong>ICEX<\/strong>, les recomanacions passen per explicar millor l\u2019origen i els atributs dels productes, adaptar formats i missatges a cada mercat i refor\u00e7ar la col\u00b7laboraci\u00f3 amb importadors i distribu\u00efdors.<\/p>\n<p><strong>Per a les empreses c\u00e0rnies, aquestes orientacions ofereixen una refer\u00e8ncia per a la seva estrat\u00e8gia d\u2019internacionalitzaci\u00f3:<\/strong> comunicar la tra\u00e7abilitat, posar en valor l\u2019elaboraci\u00f3 i facilitar l\u2019acc\u00e9s al producte s\u00f3n vies per diferenciar l\u2019oferta.<\/p>\n<p>L\u2019objectiu \u00e9s connectar la promoci\u00f3 amb la compra i construir una pres\u00e8ncia comercial adaptada a cada destinaci\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.icex.es\/es\/sala-prensa\/notas-de-prensa\/2026\/10\/spain_food_nation_2026\" target=\"_blank\" rel=\"noopener\">M\u00e9s informaci\u00f3.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La qualitat dels aliments espanyols s\u2019ha de traduir en un valor que el consumidor internacional reconegui i trobi al punt [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26341,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1091,1122,1104,1102,1090,1103],"tags":[1883,2557,2343],"class_list":["post-26342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anafric-ca","category-meat-companies-ca","category-ovino-caprino-ca","category-porcino-ca","category-sector-ca","category-vacuno","tag-exportacion-ca","tag-exportaciones-ca","tag-icex-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/26342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/comments?post=26342"}],"version-history":[{"count":0,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/26342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media\/26341"}],"wp:attachment":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media?parent=26342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/categories?post=26342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/tags?post=26342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}