{"id":9562,"date":"2022-03-09T18:04:12","date_gmt":"2022-03-09T17:04:12","guid":{"rendered":"https:\/\/anafric.es\/es-presenta-la-nova-marca-internacional-beeflamb-from-spain\/"},"modified":"2022-09-19T18:12:14","modified_gmt":"2022-09-19T16:12:14","slug":"es-presenta-la-nova-marca-internacional-beeflamb-from-spain","status":"publish","type":"post","link":"https:\/\/anafric.es\/ca\/es-presenta-la-nova-marca-internacional-beeflamb-from-spain\/","title":{"rendered":"Es presenta la nova marca internacional \u00abBeef&#038;Lamb from Spain\u00bb"},"content":{"rendered":"<p>Per unificar tots els processos que aconsegueixen les carns per aconseguir una qualitat \u00fanica neix \u201cBeef &amp; Lamb from Spain\u201d. Una marca paraigua impulsada per les organitzacions interprofessionals <a href=\"http:\/\/www.interovic.es\" target=\"_blank\" rel=\"noopener\">INTEROVIC<\/a> i <a href=\"http:\/\/www.provacuno.es\" target=\"_blank\" rel=\"noopener\">PROVACUNO<\/a> i que t\u00e9 com a objectiu representar el conjunt de les carns de bov\u00ed i ov\u00ed d&#8217;Espanya a nivell internacional.<\/p>\n<p>Per aix\u00f2, la fira Meat Attraction ha estat l&#8217;escenari escollit per presentar la nova marca, on a trav\u00e9s d&#8217;un estand informatiu les dues interprofessionals ofereixen informaci\u00f3 als professionals sobre l&#8217;\u00fas i la implementaci\u00f3 de la marca.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9966 \" src=\"https:\/\/anafric.es\/wp-content\/uploads\/2022\/09\/BeefLamb.-1024x670-1.png\" alt=\"\" width=\"728\" height=\"476\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Carns de qualitat irresistible<\/strong><\/p>\n<p>La imatge gr\u00e0fica d&#8217;aquest segell, dissenyada per la destacada consultoria estrat\u00e8gica Lantern, representa quatre pilars fonamentals: el plaer extraordinari de menjar carns \u00faniques gr\u00e0cies a la millor alimentaci\u00f3 en gra seleccionada; el seu baix percentatge gras degut a la seva edat; carns criades sota\u00a0benestar animal\u00a0que donen com a resultats carns naturals; i per \u00faltim, carns produ\u00efdes sota el model de producci\u00f3 europeu, el m\u00e9s estricte del m\u00f3n i que garanteix la m\u00e0xima seguretat aliment\u00e0ria i tra\u00e7abilitat.<\/p>\n<p>A m\u00e9s, aquesta identitat visual uneix diversos conceptes. Segons va explicar Alexandre L\u00f3pez, m\u00e0nager de Lantern \u201cEl primer concepte visual treballa sobre la seva textura i sabor, en segon lloc, s&#8217;ha utilitzat la caracter\u00edstica grimpada d&#8217;un segell que simbolitza l&#8217;excel\u00b7l\u00e8ncia i la capacitat d&#8217;exportaci\u00f3. I, en tercer lloc, per parlar de la seguretat i la qualitat que imprimim als nostres productes, representem el concepte de garantia\u201d.<\/p>\n<p>Un logotip detallat, amb el producte com a bandera i d&#8217;estil serif que barreja el millor del passat i del present, i que representa la garantia de la feina ben feta.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per unificar tots els processos que aconsegueixen les carns per aconseguir una qualitat \u00fanica neix \u201cBeef &amp; Lamb from Spain\u201d. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123,784,161,64,105,58],"tags":[100,98,108,116,99,56,50],"class_list":["post-9562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anafric","category-empresas-asociacidas","category-empreses-collaboradores","category-ovino-caprino","category-sector","category-vacuno-es","tag-anafric","tag-carne","tag-carne-roja","tag-empresa-colaboradora","tag-meat-attraction","tag-ovino","tag-vacuno-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/9562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/comments?post=9562"}],"version-history":[{"count":1,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/9562\/revisions"}],"predecessor-version":[{"id":9563,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/posts\/9562\/revisions\/9563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media\/7260"}],"wp:attachment":[{"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/media?parent=9562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/categories?post=9562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anafric.es\/ca\/wp-json\/wp\/v2\/tags?post=9562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}