{"id":10620,"date":"2021-06-02T22:51:21","date_gmt":"2021-06-02T20:51:21","guid":{"rendered":"https:\/\/anafric.es\/the-cac-gives-the-right-to-the-meat-sector-and-takes-over-veritas-for-illegal-advertising\/"},"modified":"2021-06-02T22:51:21","modified_gmt":"2021-06-02T20:51:21","slug":"the-cac-gives-the-right-to-the-meat-sector-and-takes-over-veritas-for-illegal-advertising","status":"publish","type":"post","link":"https:\/\/anafric.es\/en\/the-cac-gives-the-right-to-the-meat-sector-and-takes-over-veritas-for-illegal-advertising\/","title":{"rendered":"The CAC gives the right to the meat sector and takes over Veritas for “illegal advertising”"},"content":{"rendered":"

Anafric<\/a>, a meat business association together with 11 other associations in the sector have obtained the approval of the CAC (Audiovisual Council of Catalonia) which describes as illegal and, therefore, misleading advertising, a communication that the supermarket company Veritas performed during the month of April. This communication was made on the occasion of Health Day and, among other messages, referred to the fact that organic food “comes from a farm that respects animal welfare and does not take hormones”, providing consumers with the preconceived notion that “livestock that does not have the organic brand does take hormones”, explains Jos\u00e9 Friguls, president of Anafric. The CAC has shown that the contents of the wedge were “clearly misleading, associating its products with being free of hormones”. The CAC has made it clear, thanks to the European argument provided, that the sector does not use hormones in animals intended for meat consumption, in any case.<\/strong><\/p>\n

The CAC has decided that the content of the advertisement must stop broadcasting since “it contains elements that allow it to be classified as illegal advertising and, therefore, prohibited”.<\/p>\n

This action has been carried out jointly with 11 other associations defending the meat sector:<\/p>\n