{"id":21862,"date":"2025-06-27T11:58:15","date_gmt":"2025-06-27T09:58:15","guid":{"rendered":"https:\/\/anafric.es\/porcinosincuentos-an-initiative-for-veterinarians-and-pork-sector-professionals\/"},"modified":"2025-06-27T11:58:15","modified_gmt":"2025-06-27T09:58:15","slug":"porcinosincuentos-an-initiative-for-veterinarians-and-pork-sector-professionals","status":"publish","type":"post","link":"https:\/\/anafric.es\/en\/porcinosincuentos-an-initiative-for-veterinarians-and-pork-sector-professionals\/","title":{"rendered":"#PorcinoSinCuentos: An initiative for veterinarians and pork sector professionals"},"content":{"rendered":"<p>The pork industry is a key player in the Spanish agri-food economy, but also one of the most affected by hoaxes and misinformation. In this context, the company Livisto has launched the #PorcinoSinCuentos campaign, a participatory initiative that vindicates the value of the work of farmers and veterinarians, based on scientific knowledge, good practices, and transparent information.<\/p>\n<p><iframe title=\"#PorcinoSinCuentos - Cortometraje &quot;Los tres cerditos&quot;\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xGZ66rZdQXY?start=381&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>A positive narrative to strengthen the sector&#8217;s reputation<\/p>\n<p>The objective of the campaign is clear: to strengthen the reputation of the pork sector, raise the collective self-esteem of its professionals, and promote an honest narrative that connects with society. One of the pillars of the initiative is the short film &#8220;The Three Little Pigs,&#8221; shot on a real farm and produced with cinematic quality. The initiative premiered on March 5, 2025, at the PorciForum in Lleida.<\/p>\n<p>Open educational resources for all<\/p>\n<p>In addition to the short film, the campaign offers six audiovisual mini-pills focused on sustainability, animal welfare, responsible antibiotic use, preventive healthcare, data-driven medicine, and the One Health approach. All content is free, downloadable, and reusable, ideal for dissemination in educational, professional, and outreach settings.<\/p>\n<p>The campaign also includes, throughout 2025, reputational communication training, events, and video contests, with a free landing page accessible to the entire sector.<\/p>\n<p>You can access the full content on the <a href=\"https:\/\/porcinosincuentos.livisto.es\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"2310\" data-end=\"2327\">Livisto Spain<\/strong><\/a>\u00a0 YouTube channel and on the official campaign website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pork industry is a key player in the Spanish agri-food economy, but also one of the most affected by [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21857,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1097,1110,3331],"tags":[1100,1117,1113],"class_list":["post-21862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anafric-en","category-porcino-en","category-porcinosincuentos-en","tag-anafric-en","tag-empresas-carnicas-en","tag-porcino-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/posts\/21862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/comments?post=21862"}],"version-history":[{"count":0,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/posts\/21862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/media\/21857"}],"wp:attachment":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/media?parent=21862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/categories?post=21862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/tags?post=21862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}