{"id":23347,"date":"2025-12-15T20:53:21","date_gmt":"2025-12-15T19:53:21","guid":{"rendered":"https:\/\/anafric.es\/one-in-five-consumers-plans-to-reduce-meat-and-fish-purchases-at-christmas\/"},"modified":"2025-12-15T20:53:21","modified_gmt":"2025-12-15T19:53:21","slug":"one-in-five-consumers-plans-to-reduce-meat-and-fish-purchases-at-christmas","status":"publish","type":"post","link":"https:\/\/anafric.es\/en\/one-in-five-consumers-plans-to-reduce-meat-and-fish-purchases-at-christmas\/","title":{"rendered":"One in five consumers plans to reduce meat and fish purchases at Christmas"},"content":{"rendered":"

One in five consumers in Spain plans to reduce the amount of meat or fish purchased during the Christmas period, according to information reported by EFE Agro<\/strong> based on a study by the Association of Manufacturers and Distributors (Aecoc).<\/p>\n

\"Uno<\/p>\n

Aecoc\u2019s Shopperview<\/em> report indicates, however, that overall Christmas spending is expected to remain stable. Seventy-one percent of households plan to spend the same or more than last year<\/strong>, despite more than half stating that they reach the end of the month with difficulty and continue to identify inflation as their main concern.<\/p>\n

To cope with this situation, consumers are adjusting their habits: bringing purchases forward, looking for promotions, adapting festive menus and reducing basket size to better control their budgets. Nevertheless, food consumption at home remains a priority<\/strong>, with a clear intention to maintain or even increase spending in this category.<\/p>\n

According to Aecoc, the use of ready-prepared products<\/strong> is also increasing, particularly in fish and seafood categories, alongside a growing demand for convenient, high-quality options.<\/p>\n

The Christmas campaign will also be marked by changes in consumption habits. Sixty-eight percent of consumers will prioritise family gatherings<\/strong>, reinforce balanced eating habits and show greater interest in discovering in-store innovation and shopping experiences.<\/p>\n

Aecoc expects a \u201csolid\u201d Christmas campaign, with a growing trend towards healthier eating<\/strong>. In this regard, 68% of consumers say they try to eat more healthily, even during the festive season, reducing the consumption of sweets and alcohol in favour of more balanced meals.<\/p>\n

At the same time, online channels continue to gain relevance. Forty-one percent of consumers plan to buy more gifts online<\/strong>, while 33% will also increase their online purchases of food and beverages.<\/p>\n","protected":false},"excerpt":{"rendered":"

One in five consumers in Spain plans to reduce the amount of meat or fish purchased during the Christmas period, […]<\/p>\n","protected":false},"author":3,"featured_media":23343,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1097,1096],"tags":[1367,1366],"class_list":["post-23347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anafric-en","category-sector-en","tag-aecoc-en","tag-navidad-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/posts\/23347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/comments?post=23347"}],"version-history":[{"count":0,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/posts\/23347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/media\/23343"}],"wp:attachment":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/media?parent=23347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/categories?post=23347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/tags?post=23347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}