{"id":26246,"date":"2026-10-16T10:36:23","date_gmt":"2026-10-16T08:36:23","guid":{"rendered":"https:\/\/anafric.es\/interovic-receives-the-alimentos-de-espana-food-from-spain-award-for-its-paquito-promotional-campaign\/"},"modified":"2026-10-16T10:41:06","modified_gmt":"2026-10-16T08:41:06","slug":"interovic-receives-the-alimentos-de-espana-food-from-spain-award-for-its-paquito-promotional-campaign","status":"publish","type":"post","link":"https:\/\/anafric.es\/en\/interovic-receives-the-alimentos-de-espana-food-from-spain-award-for-its-paquito-promotional-campaign\/","title":{"rendered":"INTEROVIC Receives the “Alimentos de Espa\u00f1a” (Food from Spain) Award for Its “Paquito” Promotional Campaign"},"content":{"rendered":"

INTEROVIC has received the “Alimentos de Espa\u00f1a” (Food from Spain) Award for Promotion for its “Paquito” campaign\u2014an initiative that has helped refresh the image of lamb and boost its presence in everyday dining. The Minister of Agriculture, Fisheries and Food, Luis Planas, presented the award to INTEROVIC president Ra\u00fal Mu\u00f1iz during a ceremony held on October 13 in Madrid.<\/p>\n

The “Paquito” campaign has successfully transformed the traditional sandwich into a tool for promoting lamb consumption, engaging restaurants, chefs, and industry professionals across Spain. Its success lies in presenting this meat in formats that are accessible, versatile, and appealing\u2014especially to younger generations.<\/p>\n

During the event, Luis Planas highlighted the initiative’s potential to connect with a younger audience: “The ‘Paquito’ is a fantastic product, and delicious, too. It serves as a way to introduce lamb consumption to young people.”<\/p>\n

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\"Premios<\/p>\n

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For his part, Ra\u00fal Mu\u00f1iz emphasized that this recognition provides momentum to continue promoting new ways to consume suckling lamb, lamb, and kid goat, while showcasing their versatility and culinary potential.<\/p>\n

“Best Paquito in Spain” Featured at the Celebration<\/p>\n

The awards ceremony also included a tasting of the recipe created by Eduardo Cumbre\u00f1o\u2014from the restaurant Vaova Gastro in M\u00e9rida\u2014who recently won the “Best Paquito in Spain” national competition.<\/p>\n

The more than 300 attendees had the chance to experience this culinary creation, which serves as an example of how culinary innovation can help expand the occasions for consuming lamb.<\/p>\n

With this recognition, INTEROVIC cements the “Paquito” as a benchmark initiative for promoting sheep and goat meat, demonstrating the importance of introducing these products to new audiences and encouraging their consumption beyond traditional preparations.<\/p>\n","protected":false},"excerpt":{"rendered":"

INTEROVIC has received the “Alimentos de Espa\u00f1a” (Food from Spain) Award for Promotion for its “Paquito” campaign\u2014an initiative that has […]<\/p>\n","protected":false},"author":3,"featured_media":26245,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1097,1112,1096],"tags":[1141],"class_list":["post-26246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anafric-en","category-ovino-caprino-en","category-sector-en","tag-interovic-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/posts\/26246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/comments?post=26246"}],"version-history":[{"count":0,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/posts\/26246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/media\/26245"}],"wp:attachment":[{"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/media?parent=26246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/categories?post=26246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anafric.es\/en\/wp-json\/wp\/v2\/tags?post=26246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}