ANAFRIC joins “El Sentido de la Carne”, the only initiative that brings together the entire value chain (manufacturers, distributors, specialized channel, interprofessionals, associations and organizations, among others), which already has 150 member entities, adding more than 40 new participants since its launch last April.
In this second phase of the project, “El Sentido de la Carne” will launch a contest on its Instagram profile in which, after following the account @elsentidodelacarne and mentioning two friends in the contest post, participants will be able to opt for 3 batches of meat from all categories (beef entrecote, Iberian pork, pork tenderloin, chicken wings, rabbit medallions, lamb chops…). The contest will be published the first week of October and will be active for 15 days.
“El Sentido de la Carne” is a pioneering collaborative project to promote and defend the pleasure of eating meat and the suitability of integrating this food into a complete and balanced diet. The main objective of this initiative is to convey that meat and meat products are part of our gastronomic culture and that consuming it according to the recommended guidelines contributes to a varied and balanced diet, within the framework of the Mediterranean Diet.
For more information: [email protected] / www.elsentidodelacarne.com
