For the second consecutive year, ANAFRIC is once again joining “El Sentido de la Carne,” a collaborative project across the entire value chain (manufacturers, distributors, specialty retailers, interprofessionals, associations, and organizations, among others) to highlight the role of meat and meat products in our culture and gastronomy. This year’s event will feature a total of 160 participating entities.
Consumers will be able to see this campaign in participating establishments, on the packaging of participating meat companies, in commercial brochures, websites, and on social media.
In addition, “El Sentido de la Carne” will launch a contest on its Instagram profile (@elsentidodelacarne) on October 6th, in which citizens can compete for lots of meat from different product categories.
Opinion Survey on Meat Consumption
According to the “Opinion Survey on the Importance of the Meat Sector in Spain” prepared by Sigma Dos for the Livestock-Meat Forum, 80% of consumers consider meat to be an essential and indispensable food, while 72% believe there are misconceptions surrounding the sector and meat itself.
Despite this, the sector is in good health, as demonstrated by the fact that during the first quarter of 2025, per capita consumption of meat and meat products in households reached 11 kilos, representing a 5% increase compared to the same period last year, according to data from the Ministry of Agriculture, Fisheries, and Food.
In this context, the initiative’s main objective is to convey that meat and meat products are part of our culinary culture and that, when consumed according to the recommended guidelines, they contribute to a varied and balanced diet, within the framework of the Mediterranean Diet.
