Aneta Nakova co-founded MeatBorsa and serves as its President, using her deep meat industry knowledge to lead the company since September 2023. Her work focuses on improving MeatBorsa, making it a top choice for meat trading. Aneta has a rich background in the industry, working in Profood and Vion Food Group, where she boosted business growth and developed key partnerships. Aneta’s experience helps MeatBorsa tackle real meat industry challenges, providing practical solutions.
She is now a new partner company of Anafric and in this interview we will expand on MeatBorsa and how it can help partners to sell more.
What is MeatBorsa and what is your assessment of the business experience?
MeatBorsa is like an online meeting spot for businesses that deal with meat, making it super easy for them to buy, sell, and find each other. It’s a free platform where any business involved in meat, like farmers, sellers, or buyers, can list what they’ve got or what they need.
This way, they can discover new deals, talk directly in their own language, and even find new partners worldwide. With over 300 companies from around the globe trading daily on MeatBorsa, it’s a bustling market that speeds up and simplifies the whole process of trading meat. The success of MeatBorsa comes down to our team, who knows the meat business inside out after more than 15 years in the trade, combined with members skilled in starting and growing businesses.
This mix of deep meat industry knowledge and business expertise is what sets MeatBorsa apart.
“It’s a free platform where any business involved in meat, like farmers, sellers, or buyers, can list what they’ve got or what they need. This way, they can discover new deals, talk directly in their own language, and even find new partners worldwide”
What are the business prospects in Spain?
Spain is really exciting for us at MeatBorsa because Spain is a big deal in the meat world. It’s known for making a lot of high-quality meat and selling it to other countries. We see a huge opportunity there and want to get as many Spanish meat producers as possible to use our platform.
What’s cool about MeatBorsa is it makes it super easy for these producers to sell their meat all over the world, not just in Spain.
“We see a huge opportunity there and want to get as many Spanish meat producers as possible to use our platform. What’s cool about MeatBorsa is it makes it super easy for these producers to sell their meat all over the world, not just in Spain”
Before, opening up to new markets was tough, but our platform is all about making that smooth and simple. And there’s a bonus for everyone else on MeatBorsa, too. By bringing in Spanish producers, buyers on our platform get to buy some of the best meat out there. It’s a win-win: Spanish producers get new places to sell, and our marketplace gets even better meat for businesses everywhere.
So, connecting with Spain’s meat industry fits perfectly with what we’re doing—trying to make the global meat trade easier and better for everyone.
“Our team, who knows the meat business inside out after more than 15 years in the trade, combined with members skilled in starting and growing businesses”
What is the differential value of MeatBorsa? Is it the first online meat sales platform?
Well, a big part of what makes MeatBorsa different is the people behind it. We’ve got a team with loads of experience in the meat industry paired up with business experts. This mix means we’re really good at understanding and solving the tricky parts of selling meat online.
We tackle all sorts of challenges for meat businesses. Whether it’s finding new customers, entering new markets, handling payment and shipping, or making sure they’re dealing with trustworthy partners, we’ve got it covered. Most platforms might just help with one or two of these things, but we’re looking at the big picture. We’re even assiting with trading itself when our customers want that.
“We tackle all sorts of challenges for meat businesses. Whether it’s finding new customers, entering new markets, handling payment and shipping, or making sure they’re dealing with trustworthy partners, we’ve got it covered”
Plus, we offer some really useful stuff for free, like reports on the meat market in different European countries. It’s all about giving businesses the info they need to make smart moves.
And we’re always thinking about the future—how to make the meat industry more efficient, transparent, and ready for what’s next.
So, while we might not be the very first online meat trading platform, the way we put all these pieces together really sets us apart.
Who can buy from MeatBorsa, including the end consumer?
MeatBorsa is all about businesses helping businesses. It’s a place where companies that deal with meat – like the ones that supply it, sell it, or even those restaurants and shops that need lots of it – can come together to buy and sell. So, it’s really focused on those big deals between businesses, not just someone looking to buy a steak for dinner.
But here’s the cool part – even though your everyday shopper can’t buy directly from MeatBorsa, they still get a lot of benefits from what we do. When we help a local butcher shop or a restaurant find better deals or more kinds of meat, that means they can give their customers more options, possibly better prices, and even better quality meat.
It’s like we’re working behind the scenes to make sure that, in the end, everyone gets a better deal or a tastier meal. So, while MeatBorsa is for businesses, the good stuff we do definitely doesn’t stop there; it trickles down to everyone who enjoys meat.
“When we help a local butcher shop or a restaurant find better deals or more kinds of meat, that means they can give their customers more options, possibly better prices, and even better quality meat”
What does Anafric contribute to the company’s implementation strategy in Spain?
Anafric is like a bridge for us into Spain’s meat market. You can connect us with all sorts of meat businesses there, from the places raising the animals to the ones sending meat all over the world. This opens up a big door for us to a lot of opportunities.
The thing is, Anafric is really respected in Spain, and when you introduce us, businesses are more likely to give MeatBorsa a shot. It’s like having a trusted friend vouch for you. Also, being linked with Anafric gets us in front of a lot of eyes in Spain’s meat industry. It’s a bit like getting a spotlight shone on us, which helps us get noticed by potential users we might not have reached otherwise.
And it’s not just about making connections. Anafric really gets the challenges meat businesses in Spain face. With their insights, we can make sure MeatBorsa is solving real problems for these companies, making everything a bit smoother and better tailored to what they need.
“Anafric really gets the challenges meat businesses in Spain face. With their insights, we can make sure MeatBorsa is solving real problems for these companies, making everything a bit smoother and better tailored to what they need”
