A survey published by Animal Health Europe in spring 2025 reveals that 59% of EU citizens are unaware that the use of antibiotics as growth promoters in livestock is prohibited. Despite this, there is great trust in veterinarians and in preventive measures, with 80% in favor of animal vaccination and 78% considering prevention to be more effective than treatment of diseases. Furthermore, the public recognizes the connection between animal health and food quality (84%), sustainable production (81%), and protection against zoonoses (70%). The report, reported by Eurocarne, emphasizes that for the pig and poultry sectors, strengthening animal health through prevention and vaccination not only improves welfare, but also competitiveness and consumer confidence.
a) Trust in veterinarians and prevention versus treatment
The survey shows that European citizens as a whole have a high level of trust in veterinarians as guarantors of animal health. 80% support vaccination as a fundamental tool, while 78% believe that preventing diseases is more effective than simply treating them once they have occurred.
b) Lack of awareness about the use of antibiotics as growth promoters
Although European regulations have prohibited the use of antibiotics as growth promoters for years, 59% of respondents are unaware of this. This indicates a significant knowledge gap among citizens.
c) Misconceptions about the routine use of antibiotics
39% believe that antibiotics are routinely administered, even when there is no disease. This misconception generates mistrust and a lack of transparency.
d) Relationship between animal health, food quality, and sustainability
84% of the population believes that animal health directly influences food quality.
81% acknowledge that healthy animals contribute to sustainable production.
70% believe that vaccines significantly protect against zoonoses.
These perceptions are an opportunity to position the pig and poultry sector as sustainable and safe, highlighting actions such as animal welfare, health programs, and long-term traceability measures.
e) Relevance to the pig and poultry sectors: image, trust, and competitiveness
Investing in animal health—vaccination, biosecurity, and prevention—improves animal welfare and also consumer confidence. This strengthens the sector’s image and contributes to its competitiveness in the market.
