“Consumers take savings measures to optimise the budget available during their shopping activities” is one of the conclusions of the fifth edition of the “Barometer on the evolution of the shopping receipt” prepared by Aecoc Shopperview.
These data confirm that “the consumer thus tries to better control his budget, seeking a more rational, planned consumption and smaller baskets”.
The document evaluates consumer behaviour in the current “environment of uncertainty” and in a “context clearly marked by the containment of spending” that leads him to make changes in his consumption habits.
Thus, according to the data of the study, four out of ten consumers go shopping more often and make smaller purchases.
Despite these efforts, half of households respond that they barely make it to the end of the month, as explained in a statement.
