INTERPORC has reaffirmed the sector’s commitment to promoting healthy lifestyle habits among young people with a new participation in the GenZ Awards, where it has sponsored the ‘Health & Sport by INTERPORC’ category.
This award, which recognises the most influential content creators in the field of physical well-being and healthy eating, has been awarded to Cocó Constans (@ffitcoco), for inspiring thousands of young people to adopt an active and balanced lifestyle with her work.
The GenZ Awards, organised by Mediaset España, celebrated their second edition with an event that brought together more than 500 attendees and in which the names of the best digital creators in Spain were revealed in 17 categories, chosen after an online vote.
In the category ‘Health & Sport by INTERPORC’, the finalists, along with Ffitcoco, were Lucía Aguado, Sara Baceiredo and Sergio Turull, all of them influencers who promote healthy habits among young people.
This event has achieved outstanding diffusion and notoriety, especially among the younger public, as it was broadcast live through the Divinity channel. Content creators Flora González (@floragonzalezlopez) and Mamireporter (@mamireporter) have contributed through their stories to spread the Interprofessional message.
Alberto Herranz, general director of INTERPORC, has highlighted that “physical well-being and a healthy diet are fundamental pillars for a balanced lifestyle, and young content creators play a key role in the dissemination of these values”.
Herranz has recalled that the protein content of great biological value of pork ensures the supply of essential amino acids, necessary to cover the muscular wear and tear of athletes. In addition, it is a source of iron, zinc and highly bioavailable vitamins, especially vitamin B12, which reduce fatigue and are essential for carbohydrate metabolism.
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