The International Director of the Interprofessional Agroalimentaria del Porcino de Capa Blanca (INTERPORC), Daniel de Miguel, has highlighted in China, “our firm intention to continue meeting the demand of Chinese professionals and consumers for pork and pork by-products”
He stated this during his speech at the ‘China International Meat Conference’, with a presentation focused on the role of Spain as a reliable and high-quality supplier for the Chinese meat market, where he stressed that “our high standards of food safety and quality, accompanied by good relations of mutual trust, are what have made us the main supplier of pork to China”.
The objective of his presentation was to strengthen commercial ties and opportunities for collaboration with this key market for the Spanish pork sector, in which he highlighted the commitment of the Spanish pork sector with China, “consolidated over years of cooperation and export of excellent products with the highest quality guarantees”.
In addition, he also confirmed the desire to promote promotional actions for distinctive products such as Spanish ham, to contribute to popularising its consumption among the Chinese population.”
The objective of his presentation was to strengthen commercial ties and opportunities for collaboration with this key market for the Spanish pork sector, in which he highlighted the commitment of the Spanish pork sector with China, “consolidated over years of cooperation and export of excellent products with the highest quality guarantees”.
Finally, the International Director of the Interprofessional has expressed his satisfaction at participating once again in this reference event. “For INTERPORC and for the Spanish pork sector in general, it is a must-attend event, as it allows us to directly present to the Chinese market the reasons for our leadership and the differentiating value of our ‘Spanish Pork’ products.”
CIIE Shanghai
INTERPORC’s participation in the ‘China International Meat Conference’ has taken place in the context of its participation in the CIIE Shanghai fair, within the framework of the campaign co-financed by the European Union ‘EU Pork, The Smart Choice’, which has been running since last year.
With more than 3,500 exhibitors from 150 countries, this is one of the most important fairs in the world and, without a doubt, a must-attend event. This excellent setting allows Chinese pork professionals, as well as their consumers, to show the excellence of Spanish products.
INTERPORC has an interactive stand where it has organised business meetings between Spanish and Chinese pork companies. It has also offered the public tastings of products cooked in both Western and Chinese styles, as well as ham cutting demonstrations, so that attendees can discover the flavour, quality and versatility of Spanish pork.
