The Interprofessional Agri-Food Organization for White-Coated Pigs (INTERPORC) has been honored with the “Alimentaria de España Award for the 2025 Promotion,” awarded by the Ministry of Agriculture, Fisheries, and Food. This award recognizes the promotional work and the value placed on the Spanish pig sector through the documentary film “El Año del Relevo.”
This recognition represents a milestone for the entire Spanish white-coated pig sector, which brings together thousands of professionals around a common goal: producing quality food under the highest standards of sustainability, animal welfare, food safety, and commitment to the rural environment.
The Value of a Legacy Told Firsthand
Released at the end of 2024, “El Año del Relevo” (The Year of the Relevo) portrays with closeness and emotion one of the most transcendent moments in the field: the generational change on pig farms. Through real-life accounts, the film reflects the feelings of fathers and mothers who pass on to their children not just a profession, but a legacy of hard work, responsibility, and love for the land.
The young protagonists take up that mantle and transform it into a commitment to innovation and sustainability, keeping the pulse of rural areas alive and ensuring the future of a key activity for society.
An award that honors people
Beyond institutional recognition, this award is a tribute to the farming families who, generation after generation, have made pork a driving force of life, employment, and future for our communities. It confirms that behind every product there are people who work silently with effort and dedication, building a strong and committed sector.
INTERPORC’s general manager, Alberto Herranz, expressed his deep gratitude: “This award is the fruit of the collective effort of a sector that believes in the future, that defends the rural environment, and that works passionately to offer the best to society. Behind every piece of pork, there are families that deserve to be recognized and valued, because they are the ones who make the excellence of Spanish pork possible.”
Driver of the future and international projection
The “Foods of Spain Award for the 2025 Promotion” also recognizes the contribution of white-coated pigs to the economy, employment, the retention of population in rural areas, and the international projection of the Spain brand.
“The Year of Change” has proven to be an essential tool for bringing the reality of livestock farming closer to society, impacting both rural and urban areas and demonstrating that generational change is, at the same time, a story of family, roots, and a shared future.
The documentary can be viewed for free on Amazon Prime and Rakuten TV.
