With more than 3.42 million live views, the Interprofessional Agroalimentaria del Porcino de Capa Blanca (INTERPORC) has successfully concluded its participation in the Oysho Queens League 2024 with the celebration of the final at the Heliodoro Rodríguez López stadium in Santa Cruz de Tenerife.
These results, together with the social media profiles of the Oysho Queens League 2024, which exceeded more than 16.6 million impressions during the week of the final, have allowed the Interprofessional to consolidate its strategy of connecting with young people, to whom they have been able to transmit the values of sustainability, innovation and professionalism that define the Spanish pork sector, in addition to transmitting to them the importance of maintaining a healthy diet.
To achieve this, INTERPORC’s ‘White Card’ has recognised the fair play actions that took place in the matches, associating this message with the fair play values that characterise the swine sector.
Alberto Herranz, general director of the Interprofessional, has emphasised that “the commitment of the swine sector to sustainability, digitalisation and professional quality is absolute, and the impact of the Oysho Queens League allows us to show this to young people”.
With actions such as these, INTERPORC reaffirms its ongoing commitment to society, demonstrating that the swine sector not only leads in terms of competitiveness and innovation, but also in its ability to transmit values that inspire new generations.
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