INTERPORC has consolidated its role as a benchmark for the sector at Meat Attraction 2025. During the fair, held in Madrid between February 24 and 27, INTERPORC has promoted key institutional and commercial relations for the internationalization of meat and pork products from Spain. The Interprofessional stand has been the scene of important meetings with representatives of strategic markets and top-level authorities, reflecting the importance of pork in the national economy and its growing global projection.
The president and director of INTERPORC, Manuel García and Alberto Herranz, respectively, received, on the first day of the fair, the visit of the Minister of Agriculture, Fisheries and Food, Luis Planas, and the Minister of Agriculture of Aragon, Javier Rincón, who showed their support for the sector and underlined its strategic importance.
Another of the highlights was the visit of the ambassador of the People’s Republic of China, Yao Jing, who held a meeting with the director of INTERPORC, Alberto Herranz, and the International director, Daniel de Miguel, to reaffirm the solid commercial relations between both countries in the field of white-coated pork.
Internationalization and opening of markets
In this edition of Meat Attraction, the Interprofessional has intensified its commitment to the international expansion of white-coated pork, consolidating its already excellent relations with representatives from Japan, China, Indonesia, Canada, Taiwan, Hong Kong, South Korea, Ghana, Singapore and Vietnam, markets that together represent a potential of more than 1.8 billion consumers.
In these meetings, it has highlighted the attributes that make white-coated pork a world reference: quality, food safety, animal welfare, sustainability and flavour, key factors to continue conquering new destinations.
Showcookings, exhibitions and professional meetings
Beyond the institutional and commercial meetings, the INTERPORC space at Meat Attraction has been the epicentre of intense activity, with events that have brought the sector closer to professionals and the public. Among them: an exhibition by Jesús García Castillo, champion of the II International Competition for White-Coated Ham Carvers; and daily showcookings, within the framework of the ‘Promesas de la Cocina’ competition, in which young talents have demonstrated their creativity with pork.
In this edition, 32 students from the IES Hotel Escuela School of Hospitality have participated, 22 from the kitchen and 10 from the dining room. In the recipe section, the first prize went to Carlos Sancho and Dafne González, with their recipe ‘Smash white-coated pork burger with cracklings’. The second prize went to Gerson Zamora and Gonzalo Llorente, with their ‘White-coated pork taco in the forest’.
The first winner of the INTERPORC Speakers and Singers Competition was Andrea Burgos. Second place went to Mayra Alexandra Panganosa.
With a large number of visitors and a busy agenda of meetings, INTERPORC has closed its participation in Meat Attraction with a very positive balance, reaffirming its role as a strategic sector in Spain.
