INTERPORC returns to Asia for the third time this year. This time, it is traveling to the SIAL China 2025 trade fair in Shanghai to strengthen the presence of white-coated pork products in the Chinese market. China is the main customer of Spanish pork products, both in terms of volume and value, so INTERPORC’s participation in this trade fair is an important part of its strategy to consolidate this position and explore new opportunities for collaboration and added value. SIAL China 2025 will be held from May 19 to 21.
As part of its Plan to Support the Internationalization of the Spanish Pork Sector – INTERPORC 2025, the Interprofessional Association will manage a group participation of 20 companies in an 846-square-meter exhibition space in Hall E7.
The stand will focus on showcasing the quality of Spanish pork, as well as the sector’s international leadership in sustainability, animal welfare, and food safety.
INTERPORC has also planned a busy schedule of activities, such as ham tastings led by master carver Abraham Cambres, and cooking shows featuring a fusion of Spanish and Chinese cuisine, designed to attract HORECA professionals and distributors.
In parallel, on May 20, the Interprofessional will hold an institutional dinner with executives from the exhibiting companies and representatives from MAPA and the Spanish Embassy in China, with the aim of strengthening the institutional ties that support the sector’s internationalization process.
