In 2024, Spanish pork exports to Japan and the Philippines grew significantly, consolidating the sector’s presence in two of the most in-demand international markets. Japan imported 191,853 tons of pork and pork products from Spain worth €787.22 million, representing an increase of 8.69% in volume (15,340 more tons) and 21.65% in value (140.11 million more).
The Philippines, for its part, received 186,298 tons, valued at €316.58 million, representing a growth of 27.94% in volume (40,689 more tons) and 15.78% in value (43.15 million more).
These increases reflect the strength of the Spanish pork sector and its ability to consolidate its position in key global markets. Daniel de Miguel, INTERPORC’s International Director, views this progress in Asia as a result of the Spanish pork sector’s international strategy. “This success in key markets such as Japan and the Philippines confirms the effectiveness of the initiatives we carry out in the region to raise awareness of our products and our production system among their consumers, importers, and authorities.”
These initiatives range from participation in trade fairs to advertising and public relations campaigns, promotions at points of sale and in restaurants, and tasting events aimed at both professionals and consumers of pork and pork products.
Therefore, De Miguel emphasizes that “despite the challenging global trade environment, the Spanish pork sector continues to strengthen in the most demanding markets in the world. Our commitment to quality, food safety, and innovation is the best guarantee for continued growth in highly competitive markets.”
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