At FIGAN 2025, PROVACUNO announced the new “Sustainable European Beef” Promotion Plan (SEUB), which it will implement over the next three years, jointly with the Walloon agency for the promotion of quality agriculture, APAQ-W, in Spain and Belgium, co-financed with European funds.
Under the slogan “For a Sustainable Europe, the Special Mission of Beef,” the campaign aims to inform citizens of the European beef sector’s commitment to achieving the Carbon Neutral Target and improving sustainability. It will also inform the sector itself about the latest trends and developments in the field of sustainability to assist them in the transformation process they are undergoing to achieve this goal.
For Javier López, director of PROVACUNO, “sector professionals are, above all, European citizens with a firm commitment to sustainability. The European beef sector has taken on a clear mission: to achieve a sustainable Europe and guarantee the Carbon Neutral Target. This program will help us in that process and, in the process, will allow citizens to join in as well.”
A mission driven by the transformation of the sector
With a strong focus on the sector, the campaign will be present at some of the most important professional events, such as national fairs—such as Figan and Salamaq—and international ones—such as Anuga and Sial.
The project will launch a tool to understand the emissions of the beef sector, covering both livestock and industrial production, with the goal of continuing to improve environmental sustainability. To this end, an API will be developed that will connect an emissions calculation application with the management systems (ERPs) used in the sector. This will allow livestock farmers and manufacturers to automatically, quickly, and accurately assess the emissions from their farms or industries, facilitating decision-making to reduce their carbon footprint.
The actions aimed at the sector will culminate in two editions of an International Symposium on the Sustainability of European Beef Cattle, to be held in Brussels and accessible both in person and online. This symposium will feature internationally recognized experts and entities with recognized scientific standing in sustainability issues. The first edition will be held on November 12th; registration is free and is now open through the website www.vacunosostenible.eu.
Involving citizens in Europe’s sustainability
Achieving a Sustainable Europe is everyone’s responsibility, and therefore, over the three years of the program, a significant effort will be made to inform citizens in general, and young people between 18 and 40 years of age in particular, about the sustainability of the European beef sector, always based on science. This effort will also highlight how continuous improvements are being implemented at all stages of the process to achieve the Carbon Neutral Target and what measures the sector is taking to reduce its greenhouse gas emissions and improve soil conservation.
During the campaign, scientifically proven content will be generated and disseminated through the website, social media profiles, and seminars held at universities with the participation of various researchers and experts in sustainability and climate change.
Save the date: June 5
Coinciding with World Environment Day on June 5, PROVACUNO is preparing a campaign launch event in Madrid, during which several industry experts will discuss the economic, social, and environmental sustainability of beef production. We will send you this announcement soon.
At FIGAN 2025, PROVACUNO announced the new “Sustainable European Beef” Promotion Plan (SEUB), which it will implement together with APAQ-W over the next three years.
