The European Commission will promote the PROVACUNO campaign through the EU Beef Asia 2.0 programme in a campaign costing 2.87 million euros, of which it will receive 2.29 million euros in EU aid for the promotion of Spanish beef in China and South Korea.
Specifically, PROVACUNO has intensified its efforts in South Korea to facilitate the entry of Spanish beef into this important market of this programme, holding strategic meetings with local authorities, main buyers and importers, as well as with various agents in the commercial chain and sector associations. South Korea is presented as a key market for the high-quality meat sector. Korean consumers especially value meat that meets the highest standards of production and respect for the environment and animal welfare.
On the other hand, PROVACUNO has also travelled to Shanghai to participate for the fourth time in the seventh edition of the China International Import Expo (CIIE), which is being held from 5 to 10 November, with the aim of accelerating the opening of the Chinese market to Spanish beef. Javier López, director of the interprofessional, has highlighted that the promotion projects are “an opportunity to establish direct contacts with future buyers and reinforce our willingness to collaborate and interest in strengthening the relationship with China, a country that has established itself as the largest importer of beef in the world.”
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