The European Commission will allocate 132 million euros in 2025 to co-finance activities to promote sustainable and high-quality agri-food products in the EU and international markets. The aim is to create new market opportunities, strengthen competitiveness and ensure food safety.
You have the complete information in this link from the EC. From ANAFRIC we have summarized the budget:
Budget distribution:
- Internal market (58.6 million EUR):
- 17.1 million for campaigns on quality schemes (PDO, PGI, TSG).
- 28.8 million for organic and sustainable products.
- 12.7 million to promote fresh fruit and vegetables in balanced diets.
- 10 million for contingencies such as market crises.
- International markets (EUR 63.4 million):
- Key destinations: China, Japan, South Korea, Singapore, North America and the UK (20% of EU agri-food exports).
- Highlighted initiatives:
- “Enjoy, its from Europe” campaigns (10 years of impact).
- Participation in international fairs and business missions.
Creation of market access manuals for exporters.
Next steps:
- Calls for proposals (22 January 2025):
- Single programmes (one or more organisations from one EU country).
Multi programmes (organisations from several Member States or at European level). - Open for three months, accessible on the “Enjoy, It’s from Europe” portal.
Information days: Brussels and online, 29-30 January 2025, for potential beneficiaries interested in funding and networking.
- Single programmes (one or more organisations from one EU country).
Other information that may interest you:
- PROVACUNO consigue financiación para promocionar la carne de vacuno en China y Corea del Sur
- La UE adjudica a INTEROVIC una nueva campaña de promoción europea
- ANAFRIC alerta sobre la decisión de la UE de reducir a la mitad la promoción de los alimentos producidos en Europa