A new edition of the “The Meaning of Meat” initiative will kick off on September 15th. This joint campaign unites the entire livestock sector, the meat industry, and distribution to highlight the true value of meat in our society.
After the success of the first edition in 2024, this year we’re taking a step further with a more participatory and digital audiovisual campaign, featuring chefs, farmers, influencers, and industry professionals. All of them will answer the key question: What is the meaning of meat for you?
Meat is much more than food:
- It is a source of essential nutrients for a balanced diet
- It is part of our traditions and shared moments
- It is an economic, social, and territorial driver in rural areas
At ANAFRIC, we encourage all companies in the sector to join this free campaign, which will increase the visibility of each entity and the sector as a whole, strengthen their public image, and generate authentic and relatable content.
More than 150 companies and organizations are now part of this initiative.
More information and sign-up: www.elsentidodelacarne.com
