Viñals, a partner and member of our Board of Directors, has announced the unification of all its brands under the name Viñals Group, a decision they describe as “a historic step for our company” and one that represents a new era, “stronger and with more vision than ever.”
The company emphasizes that this change “is not just aesthetic: it symbolizes a new culture, a solid strategy, and a way of facing the future with the strength of unity: we are all one, and one is all.”
The new Grupo Viñals identity brings together:
- Viñals Soler: “Our origins, from the farm to processed meats.”
- Viñals Gourmet: “Multi-meat solutions for the hospitality and foodservice industries.”
- Viñals Store: “Excellence in our Meat Store in Barcelona (and soon online).”
- Viñals Lab: “Research and innovation for the food of the future.”
“With this evolution, we join forces, generate synergies, and grow together, reinforcing our commitment to people, innovation, and competitiveness. Our goal is clear: to lead as a leading business group in the national meat sector, with our sights set on the present… and the future,” concludes the statement released by the company.
The news was also reported by the specialized media outlet Eurocarne.
