From March 8 to 10, Meat Attraction returns, stronger than ever, to be face-to-face and will feature numerous commercial actions to position the Spanish sector as one of the leading suppliers of meat and meat products in the world. Anafric is once again present at the first international meeting of the meat sector and “springboard for the economic recovery of the Spanish meat sector”. The Spanish meat association has participated year after year with the largest grouped stand in the event and with the most representation of fresh beef, sheep and pork. The association will be present at a stand in the company of the companies Murgaca, Ovinos Manchegos, Sucarn, Fribin y Celevant / Meat Center Ibérica.
This next edition “will be a great meeting that can be held in a safe environment and in a context of recovery and reactivation of business opportunities at a domestic and international level”, explains José Friguls, president of Anafric.
The exhibiting brands together with Anafric. they are also aware of the positive aspects of participating in Meat Attraction. “Participating in a Meat Attraction is a great opportunity to meet again with our national and internal clients”, explains Iván Reales, head of Marketing and Communication at Fribin, for whom events like this one “build new business relationships thanks to international meetings” .
Martina Morancho de Meat Center Ibérica insists on this aspect. “This is a fair with both national and international commercial potential in which, apart from publicizing our company and products, B2B meetings are promoted and more profit is made from the meetings because the visitors are exclusively related to the sector.” Participating in Meat Attraction “allows us to form part of and represent the most important companies in the meat sector in Spain”.
Workshop Water2Return España. Circular economy project in slaughterhouses
Anafric will also be the standard-bearer for the presentation of the II Workshop Water2Return, given by the Malaga-based company Bioazul.. Under the title ‘Circular Economy in the meat industry’, a workshop will be presented where the Water2Return research project will be discussed, a project that was born with the aim of improving the sustainability of slaughterhouses. This initiative comes from the meat employerUECBV and is co-financed by the European Commission.
This project focuses on the recovery and recycling of nutrients from wastewater from slaughterhouses. This project is being applied for the first time and successfully in the Matadero del Sur in Salteras, Seville.
The presentation of this project will take place within the framework of the Meat Attraction fair on March 8 and 9 from 4:30 p.m. to 5:30 p.m. at Foro Principal.
Invitation from Anafric
Innovation and knowledge will also be protagonists, with a new edition of the Innovation Hub, the directory of novelties and star products presented by exhibitors, the Innovation hub awards to support companies from both the product area and the auxiliary industry, and meaTIC, a complete program of technical conferences, training and specialization.
From Anafric , “we invite exhibitors and visitors to see the new Product Area and the Auxiliary Industry and Value Chain Area”, and specific spaces such as IbéricoLand or The Butcher’s Shop, aimed especially at the retail channel.
Meat Week
The panorama of Meat Attraction will be completed with informative, visibility and recognition instruments for the work of the operators of the entire chain, such as the Meat Week. “With this agenda, the sector must be more united than ever,” they expose from Anafric.
In this sense, the fair once again launches the Invited Importing Country initiative, with Japan and Canada as guests on this occasion, two of the markets of strategic interest for the Spanish meat sector, due to their size and level of development.
