From March 18 to 21, Alimentaria returns, stronger than ever, with one of the most important pavilions, Intercarn, to position the Spanish sector as one of the leading suppliers of meat and meat products in the world.
Anafric, a Spanish meat association, is present again, doubling its physical presence with one of the most important stands at the fair. Its 600 m2 will be shared by 11 of the most important brands in the meat sector, giving prominence to sheep, goat, beef and pork. For José Friguls, president of Anafric, “the meat industry is present at Alimentaria to demonstrate that it is a strategic, efficient and sustainable sector, in addition to seeking new opportunities and markets to bring our quality product.”
Highlight the value of the meat sector
In this sense, Anafric makes clear the importance of this sector for the economy and the Spain brand: “Spain is one of the main meat exporting countries in the world. Meat is the fourth industrial sector in Spain and its turnover (more than €33,218 M in 2022) represents more than 23% of the entire Spanish food sector, according to data from the Government of Spain. It also leads the sector’s exports and is the largest employer in the food industry, with more than 118,000 direct jobs. (24.7% of the total)”.
According to the latest data provided at the last AECOC congress, meat products have closed 2023 with an increase in demand in Spain of +2.7% in volume and annual meat consumption per inhabitant, with a 7% increase in sales of prepared meat dishes.
The Intercarn pavilion will serve, precisely, to demonstrate all this power and adaptation to new trends in consumption and sustainability, highlighting above all its essential role in the development of the rural economy and fundamental for the balance between communities.
11 exhibitors, 11 brands, one stand
The diversity of brands, products and services of the 11 exhibitors at the Anafric grouped stand is the image that can best summarize the Intercarn pavilion: leading companies, with extensive experience and endorsed by their clients and markets.
As some of its exhibitors express, Alimentaria is a necessary boost for the sector.
The exhibiting brands are:
- Carnes Félix
- Cárnicas Coviher
- Celevant
- Ecològica dels Pirineus
- Escorxador Frigorífic Reixach
- Grup Viñas
- Miguel Vergara
- Murgaca
- Pirinat, carn ecològica
- Productes del Cinquè Quart
- Sucarn
What do the exhibitors think?
▶Grupo Vergara, a family business dedicated to livestock farming to which it has applied the highest standards of quality and excellence to establish a leading company in the meat sector, expresses that: “Alimentaria is the perfect showcase to be able to reach those potential clients who until now They didn’t know us and they are looking for a product of differentiated quality,” explains its head of Communication, Marketing and Design, Verónica Riesco.
▶For Felix Lurbe Bellido, manager of Carnes Félix, the presence at Alimentaria with Anafric “is a great opportunity to publicize our products and establish contacts with potential customers and distributors.”
▶From Celevant, its director Eduard Morancho explains that “Alimentaria is an international meeting point of maximum interest. On the one hand, to find potential clients and on the other hand, to strengthen relationships with our national networking networks.”
▶Pirinat, organic meat, Raimon Camprubí, co-founder and commercial director, has also opted for its group presence at Alimentaria because “it is the home fair. It is a fair to be able to present new products or packaging and above all to get new customers and build customer loyalty. what do you have”.
▶“For Sucarn it is almost a must to exhibit at the Alimentaria fair. This year especially, as Sucarn celebrates its 40th anniversary,” explains Carles Juvanteny, company manager. “It is a benchmark in the world of food both in Spain, Europe and in the world.”
▶And Rafael Aranda, manager of Coviher, a company that works and promotes sheep and goat livestock in Andalusia, has the same opinion: “It is an opportunity for new businesses and we do it from a stand that is like our home.”
▶Grup Viñas, a family business group in the agri-food sector dedicated to the production of beef, also participates in the Anafric group stand. Their commitment to the integration of the complete production cycle, from the farms to the final distribution of the product means that they offer a complete range of beef products with all the guarantees of quality and food safety, adapting to the needs of customers.
▶Products of Cinquè Quart, S.A. (PCQ) is dedicated exclusively to the production, handling and marketing of by-products from all slaughtered animals and is one of the leading companies in the offal products sector, not only in Catalonia but also in the Spanish state.
▶Escorxador Frigorífic Reixach will also be at Alimentaria. It is a company specialized in covering all stages of pork production. Its activity focuses on the cutting, preservation, freezing and distribution of a wide variety of both fresh and frozen products.
▶Ecològica de los Pirineos is a company that is dedicated to the production of healthy and quality food, respecting the environment, animal welfare and promoting local development. They are dedicated to the organic production of beef and lamb.
▶Murgaca has maintained its growth in both production volume and quality management. For this reason, it has become the leading Spanish company in the export of 100% Halal sheep meat. “The recognition of our clients supports us,” explained Esperanza Díaz. From March 18 to 21, Murgaca will be at the joint Anafric stand at Alimentaria.
