The Spanish meat association has participated year after year with the largest grouped stand in the event and with more representation of fresh beef, sheep and pork. Anafric hopes that the 2022 contest will be the springboard to the economic recovery of the Spanish meat sector. From March 8 to 10, 2022, Meat Attraction will once again be face-to-face and will have numerous commercial actions to position the Spanish sector as one of the world’s leading suppliers of meat and meat products. In this sense, the fair is once again launching the Invited Importing Country initiative, with Japan and Canada as guests on this occasion, two of the markets of strategic interest for the Spanish meat sector, due to their size and level of development.
This next edition “will be a great call that can be held in a safe environment and in a context of recovery and reactivation of business opportunities at a domestic and international level,” explains José Friguls, president of Anafric.
From Anafric, “we invite exhibitors and visitors to see the new Product Area and the Auxiliary Industry and Value Chain Area”, and specific spaces such as IbéricoLand or The Butcher Shop, aimed especially at the retail channel.
Innovation and knowledge will also be protagonists, with a new edition of the Innovation Hub, the directory of novelties and star products presented by exhibitors, the Accelera Awards, to support companies in both the product area and the auxiliary industry, and meaTIC, a complete program of technical conferences, training and specialization.
The panorama of Meat Attraction will be completed with informative instruments, visibility and recognition of the work of the operators of the entire chain, such as Meat Week. “With this agenda, the sector must be more united than ever,” they appreciate from Anafric.