Through a sectoral plan co-financed between both entities, the aim is to increase the volume of Spanish pork that reaches Japanese households, and secondly, to spread knowledge among professionals and Japanese citizens. In 2019, Japan imported 137,000 t of pork from Spain for about 511 million euros, making it the second largest market outside the EU.
The joint promotion that ICEX and Interporc (this is the second year) carry out in the Japanese market for white pork from Spain and its meat products. The action is part of the sector plan that both entities have in place and are co-financing to better show the benefits of the consumption of white layer pork and thus increase sales in this market.
