INTERPORC has met with Chang Hexi, economic and commercial counselor at the Chinese embassy in Madrid. The objective has been to report on the actions carried out by INTERPORC in that country during 2023, in addition to reviewing those that will be carried out until the end of the year. Both parties have also been able to present their ideas on how to further improve the existing trade exchanges between the Asian country and the white pork sector. “The meeting has been very positive and has served to strengthen the good relationship between both parties,” highlights Manuel García, president of INTERPORC.
For the president of the Interprofessional “these meetings with different authorities have great value for us since they allow us to further solidify our relationships with our main export market.”
Spain is the leading supplier of pork products to China with a 24.9% market share. At the same time, this is the most important foreign market of our country. During the last financial year, China was the destination of 23.9% (698,589 tons) of pork sector exports in volume and 19.7% in value (1,630 million euros).
Figures that, for García, “show the importance of the promotional actions we carry out in China and other countries.”
For years, INTERPORC has been developing outstanding promotional actions in China that have served to support the export work of Spanish pork companies. For example, during this year promotions have been carried out in the cities of Guangzhou, Shenzhen, Beijing and Shanghai in important retail chains, as well as in restaurants in the city of Shenzhen.
Furthermore, recently a delegation with ten important Chinese importers and distributors has visited Spanish facilities to see firsthand that the quality and effectiveness of the production system of the Spanish pork sector guarantees the highest levels of food safety.
