INTEROVIC, the Interprofessional Agroalimentaria del Ovino y el Caprino, presented for the first time in Barcelona, its “El Paquito” campaign, an original lamb sandwich that is already available in 200 establishments in Barcelona. The presentation was made at Bodega Pasaje 1986, together with a group of journalists and accompanied by some of the chefs who participate in this action. The objective of this proposal is to create a new moment of consumption of suckling pig, lamb and kid meat. The project was born in Madrid in 2019, in 2020 the city of Valencia was added and in 2021 it is Barcelona’s turn
Campaign ‘Looking for Paquito’
‘Looking for Paquito’ is an INTEROVIC campaign that aims to rejuvenate the demand for lamb. The initiative has a fresh and youthful aesthetic that wants to get closer to the moments of daily consumption and the most charismatic bars and restaurants in Barcelona.
In addition, the artist Ana Jarén has created a series of illustrations, which also appear physically in the establishments that offer Paquito and are key to transmitting the aesthetics of Paquito.
In this first edition of “El Paquito” 200 bars and restaurants in Barcelona participate. Each of them has developed a different recipe, with lamb as the main ingredient and adding their personality to the sandwich. The list of bars and restaurants, as well as the recipes of the sandwiches, appear on the website buscandoapaquito.com
From the classics such as the muffin, which is prepared by the Pasaje Winery or the Aragonese recipe from the Yeti Bar, to the more traveling ones such as the Peruvian from Warike Project or the Hindu by Iván Surinder in Mirch del Raval, passing through the surprising sea and mountain sandwich that Fishology prepares