The next edition, from March 8 to 10, 2022 at Ifema Madrid, will take place over three days of intense B2B commercial relations with the meat sector, in which visitor profiles will meet for each exhibition area: product area –Responsible for domestic and international retail purchases, responsible for purchasing the food industry, horeca channel, retailers and importers of meat products–, as well as the auxiliary industry area –Responsible for industry in the area of production and quality, engineering, plant and maintenance, research and laboratory, retailers and horeca–.
Every week from October until the physical celebration of the event, it will develop content and seminars themed by product categories, strategic international markets with b2b between buyers and exhibition offer.
Until then, and with a view to contributing to the reactivation of the sector, IFEMA is already working on the Meat Attraction LIVEConnect digital call, which will start in October 2021 as an innovative platform equipped with an artificial intelligence system, which will be the largest community and network social professional in the world for the meat industry throughout its value chain. This new digital platform will keep the activity of the sector alive and will allow the generation of business and the exchange of interests and knowledge.
Every week from October until the physical celebration of the event, it will develop content and seminars themed by product categories, strategic international markets with b2b between buyers and exhibition offer, all areas of the value chain, and the different specific sections of Meat Attraction (Ibericoland, Ecorganic market, butcher’s shop, Innovation Hub,), which will help to promote networking and professional interaction between the different agents in the sector from this innovative technological platform.