Retail sales of plant-based meat alternatives are deflating. After two years of continued growth, especially driven by the Covid-19 pandemic. The consulting firm SPINS, according to the Economist, indicates that sales of these meat substitutes fell by 1.8% compared to 2020.
Among the main arguments for the deflation are the drop in traffic in stores and the unwillingness of consumers to try new or healthy products. Other factors such as the Delta variant, increased competition, and supply chain issues have also played a role. Nor should we forget that the prices of these types of products are still between 30% and 40% higher than real meat.