PROVACUNO has actively participated in the 49th edition of FOODEX JAPAN, the main agri-food fair in Japan that for four days has brought together the main operators in Southeast Asia. This fair, recognized as the epicenter of agri-food events in Japan, has been a crucial stage for the presence and promotion of Spanish beef in the Japanese market. Currently, and after 3 years of exports to Japan, Spain has become the 10th Japanese supplier of beef to Japan and the 2nd to the EU, with a value of almost €14 million annually.
With the participation of nearly 2,500 companies from more than 70 countries, and an attendance of almost 100,000 professional visitors, FOODEX JAPAN continues to be a vital event for Spanish exports.
Spain, which obtained authorization to export beef from animals over 30 months and processed products to Japan in 2020, has maintained an upward trajectory in this market, reaching figures close to 2,100 tons annually, thus consolidating itself as one of the main foreign suppliers of beef in the Asian country.
Javier López, director of PROVACUNO, highlights the qualitative importance and economic value of beef exports from Spain to Japan. With a demand for beef close to 700,000 tons per year, “the Japanese market seeks products of the highest quality, where Spanish beef has positioned itself as a premium option preferred by informed Japanese consumers.”
More information at PROVACUNO
