The Fans of Beef initiative, promoted by PROVACUNO, returned to the Mad Cool Festival 2026 with a very special culinary offering: the Pepito Mad Cool, a special edition created to celebrate the tenth anniversary of one of Europe’s most important music festivals.
During the four days of the festival, held in Madrid, thousands of attendees enjoyed this sandwich made with Spanish beef at the Fans of Beef food truck, introducing the product to new consumers in a dynamic, youthful environment connected to leisure and music.
As a complement to the initiative, PROVACUNO organized the #PepitoMadCool contest, inviting attendees to share photos and videos of their experience on social media for a chance to win a selection of premium beef.
With this initiative, Fans del Vacuno once again demonstrated that beef can be part of new consumption occasions, connecting with a younger audience through modern and casual offerings.
Participation in Mad Cool is part of PROVACUNO’s strategy to bring Spanish beef to new audiences and highlight a sector committed to quality, sustainability, and rural development.
