This next edition of Meat Attraction “will be a great meeting that can be held in a safe environment and in a context of recovery and reactivation of domestic and international business opportunities.” Anafric will participate from March 8 to 10 at Ifema Madrid and will do so at a stand in the company of leading companies in the sector, such as Ovinos Manchegos.
Its main activity is the production of sheep in all its stages: breeding, fattening, slaughter, cutting, freezing and distribution. Its main products are fine and merino lamb, sheep, suckling pig, goat and beef. For Ovinos Manchegos, the presence at Meat Attraction not only means “the reunion with the client or attracting new ones, both national and international, but also the opportunity to reposition the meat sector in general and especially the sheep in the place which corresponds after the difficulties we are having not only due to the pandemic, cost increases, new consumer trends and the deterioration of the image that we are suffering”, explains Ana Martínez, from the company’s export department. “We hope that this Fair will serve as a platform to transfer to society a more positive and closer vision of the meat sector”.
