The Spaniards advance the purchases of food products, beverages, drugstore and perfumery at the beginning of December. The average ticket per act of purchase in a supermarket is 12% higher than the rest of the year. Buyers looking for promotional products will increase by almost 30%.
These are data extracted from the AECOC Barometer, prepared by the AECOC SHOPPERVIEW buyer study platform, which measures customer satisfaction in the channel.
During the Christmas period, according to Nielsen, the average ticket per act of purchase in a supermarket is 12% higher than the rest of the year. It is during this time when buyers acquire more than half of the categories purchased in a different store than usual, especially when it comes to buying gourmet products and fresh products.
The AECOC SHOPPERVIEW report also indicates that buyers looking for promotional products will increase by almost 30%, which confirms the trend of consumers to take advantage of offers and discounts also in this period of the year.
It is in this period when, in addition to looking for more promotions, the shopper compares prices more and consults more brochures before making their purchase.
Therefore, it is important to know which promotional activities have the greatest impact on the final consumer. Interesting facts that make Christmas an important period for distribution and brands.
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