‘The Power of You’ is a Meat Business Women campaign that will tell the inspiring stories of women working in the meat industry, showcase best practices for inclusion, and help foster women’s empowerment and confidence at every stage of their lives. career.
The campaign is launched as a direct result of Meat Business Women’s Global Gender Representation 2023 report. The report found that 53% of people working in the industry believe inclusion has gained a place on the agenda since 2020. There has been an increase in women in positions at board, director and CEO level; However, the number of women in the global meat workforce has declined overall and progress is stagnant at more junior levels.
The launch of the campaign was on September 7 with the launch of a video in which members of Meat Business Women participated. This will be followed by a series of episodes, each sharing a different professional story.