Eurocarne magazine echoes an interesting study on how the coronavirus pandemic has changed consumer attitudes towards the consumption of meat and meat alternatives throughout Europe. 1,000 buyers of meat alternatives in the UK, Germany, France, Italy and the Netherlands were interviewed to understand how the growth of the plant-based food sector, coupled with the pandemic, has affected consumers’ purchasing habits. consumers and their corresponding preferences towards packaging. This study has been carried out by the packaging company Amcor
What are the main conclusions?
- 80% of consumers across Europe have changed the way they consume meat or meat alternatives, and 50% of consumers eat more meat alternatives since the start of the covid-19 pandemic.
- The UK, in particular, leads the number of consumers who have stopped eating meat during the pandemic, at 12%. The main reasons for this change are: concern for the welfare of the animals and the desire to incorporate more vegetables into their diets.
- 20% of respondents want more detailed information about their food packaging, and 95% say they want more detail about what they are consuming. Meanwhile, 89% demand more product visibility.
- 72% of European consumers, according to the report, were willing to pay 5% more for food products in more sustainable packaging
