INTERPORC has been present at the CIIE fair in Shanghai where ham and white pork from Spain have generated great interest among the public and the Chinese authorities. INTERPORC has attended this event within the framework of the EU Pork, The Smart Choice campaign, and numerous customs representatives from important ports such as Tianjin and Shanghai, as well as those responsible for other ports, have already passed through its stand in the first days of the fair. Chinese organizations and institutions.
The Spanish ambassador to China, Rafael Dezcallar, has also visited INTERPORC, along with the consul and other representatives of the Ministry of Agriculture and the Economic and Commercial Office.
All of them, along with the multitude of visitors who have come to the stand, have been able to try different Spanish tapas, as well as Chinese recipes made with meat and Spanish pork. Of course, there has also been no shortage of white-capped ham tastings.
Presentation of the pig sector of Spain
In addition to the presence at the fair, the International Director of INTERPORC, Daniel de Miguel, has participated in the 14th China International Meat Conference, organized by the China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products ( CFNA).
In front of numerous Chinese authorities and those from other countries, De Miguel made a presentation of the Interprofessional and the Spanish pork sector itself, explaining the main factors that have led to its export success in recent years in the Chinese market.
In parallel, the attaché of the Department of Agriculture of the Spanish Embassy in China (MAPA), Carlos Ossorio, has participated in a meeting organized by the Chinese GACC Authorities on non-tariff measures on trade, where he has pointed out the importance of food safety to promote safe trade.
A reference event in China
On this occasion, the CIIE fair occupies 367,000 square meters of exhibition space, where 72 national and international organizations and more than 3,400 companies from 128 countries and regions have gathered. In total, it has nearly 410,000 registered professional visitors.
Figures that make CIIE a great stage to promote Spanish pork products to Chinese professionals and consumers, learn about the latest trends in that market, strengthen commercial relations with agents from that country and strengthen relations with Chinese authorities and institutions.
