The Interprofessional of the White Coat Pork (INTERPORC) has conveyed to the young people of Generation Z the importance of a healthy, nutritious and balanced diet by putting its name to the ‘Gastronomy by INTERPORC’ category of the GenZ Awards. An award that the Interprofessional has given to Sergio Bolaños (@peldanyos), distinguishing him as the foodie content creator that most engages Generation Z on social networks.
These awards, organized by Mediaset, held on November 14, rewarded the best young digital content creators in 15 categories after an online vote. The ‘Gastronomy by INTERPORC’ category had as finalists, in addition to the winner, Cocina con Chia, Cocina con Coqui and Verónica Ratero MChef.
Manuel García, president of INTERPORC, was in charge of presenting the award to Peldanyos, who has become very popular among young Spaniards since Tik Tok. His recipes and gastronomic opinions have nearly two million followers and, without a doubt, his dissemination work is contributing to improving the diet and health of young people through social media.
In this sense, García highlighted that “at INTERPORC we are clear about the importance of having a nutritious, healthy and balanced diet in all age groups. Eating well is health for today and for the future, a message that we always transmit to young people.”
More information at INTERPORC.
