INTERPORC presented at the Spain Food Nation Summit the main reasons that have led the Spanish pork sector to become an international benchmark for quality and trust. The event brought together food industry experts, institutional representatives, and companies to analyze challenges and opportunities in key markets.
In the roundtable “Best practices in the promotion of food and beverages in China, the USA, Japan, and the United Kingdom”, Daniel de Miguel, International Director of INTERPORC, shared the keys to the success of white pork promotion campaigns in these countries.
De Miguel highlighted that differentiation through quality, sustainability, and food safety, together with public-private collaboration and joint work with Spain’s Commercial Offices, have been decisive factors for the sector’s growth. Today, Spanish pork is synonymous with trust for authorities worldwide seeking high-quality food for their citizens.
He explained that one of the main challenges has been adapting to the cultural, regulatory, and logistical specificities of each destination — “a challenge we have overcome thanks to innovation and the building of strong relationships of trust with our local partners and public administrations.”
De Miguel also noted that the future lies in strengthening presence in consolidated markets and exploring new opportunities arising from changes in consumer habits. He added that “promotion activities driven by initiatives such as Eat Spain Drink Spain are essential to continue supporting Spanish companies in their international expansion.”
Spain’s white pork sector is the leading European exporter and the second worldwide, with a presence in more than 130 countries, reaching over 4 billion consumers.
Designed to promote Spain’s agri-food industry internationally, the Spain Food Nation Summit was organized by ICEX Spain Trade and Investment, together with the Ministry of Agriculture, Fisheries and Food, and in collaboration with Spain’s Economic and Commercial Offices in Beijing, New York, Tokyo, and London.
