PROVACUNO, the Spanish Beef Interprofessional, has led a series of initiatives aimed at promoting the quality and excellence of Spanish beef in the South Korean market. The interprofessional has carried out a series of exclusive visits aimed at eight prominent importers during the first half of April. These visits have had the main objective of showing the particularities of the production model that defines Spanish beef as an exclusive and high-quality product.
South Korea has emerged as a strategic and rapidly growing market for the Spanish beef sector. With domestic production constantly increasing, which reached 330,000 tons in 2023, and rising consumption, which reached 945,000 tons the same year, the country has a sustained and growing demand that requires external sources to satisfy.
Technological level and quality control
Korean importers have had the opportunity to immerse themselves in the entire production process, from livestock farms to retail outlets. They have been able to appreciate first-hand the high technological level and strict quality control that characterize the beef sector of our country. As a result, they have highlighted the naturalness, tenderness, juiciness and excellent flavor that distinguish Spanish products, qualities that satisfy the expectations of the Korean consumer.
PROVACUNO’s main objective is to get people interested in Spanish beef, and to convey this interest to the relevant authorities in South Korea. This is a fundamental step to achieve the opening of a market as demanding and promising as the Korean one, which demands large quantities of products of the highest quality.
South Korea distinguishes itself as a consumer country of high-quality beef, particularly that from animals fed with top-quality grains, which guarantee tender and juicy meat.
This initiative is part of the beef promotion project “Nice yo Beef you. Beef Asia. European Quality Meat from Spain and Italy”, co-financed by the European Union.
