In 2019, 73 new agreements were reached for the Spanish meat industry, thanks to the opening of new markets. Among them, the one from Japan. On February 26, the Conference “Beef, Sheep and Goat Meat Arrives in Japan” was held, which was attended by representatives of the Ministry of Agriculture, Fisheries and Food (MAP), from the Ministry of Health, Consumer and Social Welfare (MSCBS), ICEX, IFEMA / Meat Attraction and had a Japanese protocol specialist.
The MAP representative emphasized the importance of animal product exports for balancing markets, so a search for markets became a strategic necessity.
ICEX’s Director of Food, Wines and Gastronomy presented the opportunities and challenges in Japan, showing the positive evolution of the Japanese agri-food sector.