Two new courses will address how to apply artificial intelligence to farm management, health and reproductive control, and product marketing
The Jaén School of Shepherds is preparing two new courses specialising in the application of artificial intelligence (AI) to extensive and transhumant livestock farming, with the aim of bringing new technological tools closer to professionals in the sector and improving the efficiency and competitiveness of farms.
The initiative, promoted by the Jaén Provincial Council and the Ministry for Ecological Transition and the Demographic Challenge within the framework of the Jaén Territorial Innovation Centre (CIT), seeks to combine innovation and traditional knowledge to respond to some of the main challenges facing extensive livestock farming.
The new courses will demonstrate the possibilities offered by AI to optimise farm management, improve decision-making and facilitate the health and reproductive monitoring of livestock.
The training will also address its application to the marketing of livestock products, with content related to digital marketing, new sales channels, digital platforms, brand positioning, access to new markets, and marketing and cooperative strategies.
Training to address generational renewal
The School of Shepherds has already completed its first two training activities, focused on hygiene, health and animal welfare in extensive livestock farming and livestock farm management. Both courses, lasting 30 hours and delivered online, remain open to new enrolments through its Virtual Campus.
The incorporation of artificial intelligence now expands this training offer into an area of particular relevance for a sector that must simultaneously address challenges such as generational renewal, rural depopulation, competitiveness and adaptation to an increasingly demanding regulatory, environmental, technological and economic environment.
Digitalisation and new technologies can therefore become complementary tools to the knowledge and experience of professionals, helping to improve farm management and generate new opportunities for those wishing to enter extensive and transhumant livestock farming.
