On March 26, the Madrid Veterinary Association will host the conference “The War for Animal Protein,” an event organized by the Livestock and Meat Forum that will bring together industry experts to analyze the role of livestock and meat in the current social, economic, and media landscape.
The session, which will begin at 11:00 a.m., will address one of the most relevant debates for the sector: the perception of animal protein and the challenges it faces in terms of communication, sustainability, and public image.
Conference Program
The event will begin with a welcome address by Gregorio Rodríguez, director of the Livestock and Meat Forum, followed by the presentation “Livestock, Meat, and Their Enemies,” given by José Manuel Álvarez, the organization’s communications director.
Next, a panel discussion entitled “The War for Animal Protein” will be held, moderated by Pablo Rodríguez Pinilla, director of the “Onda Agraria” program on Onda Cero radio.
Participants include:
- Manuel Pimentel, lawyer, editor, writer, and former minister
- Juan Pascual, veterinarian and science communicator
- José Manuel Álvarez, communications director of the Livestock and Meat Forum
The day will conclude with a Spanish wine reception, providing an opportunity for attendees to exchange ideas in a relaxed atmosphere.
Attendance requires prior registration before March 25th, via the form provided by the organizers.
