Vicente del Bosque, former coach of the Spanish Soccer Team, is the protagonist of the new ad with which the Interprofesional del Porcino de Capa Blanca (INTERPORC) pays tribute to professionals of pigs with white caps. This is the latest action of ‘Let’s Talk About Pork From Europe’, a campaign launched in 2019 and developed by INTERPORC and the European Union together with interprofessionals from the French and Portuguese pork sector.
The spot will be broadcast during the celebration of the 2022 World Cup in Qatar and the election of Vicente del Bosque, as explained by Alberto Herranz, director of INTERPORC, “it is not by chance, since he personifies both success and the values of sacrifice better than anyone collective to achieve it that characterized their teams and are also exemplified by the pig people”. The spot will begin to be broadcast on the different Movistar and Mediaset channels on Wednesday, November 23, coinciding with the match between Spain and Costa Rica.
In the 20-second spot, the former Spanish soccer coach accompanies the ’11 winners’ of the pig sector, 11 workers from different links in the white layer pig value chain, who represent the more than 400,000 professionals who work in directly, indirectly and induced in the sector.
The presentation ceremony in Madrid was also attended by the Minister of Agriculture, Fisheries and Food, Luis Planas, who stressed that “‘Let’s Talk About Pork’ has allowed us, together with France and Portugal, to carry out a promotion of transparency and knowledge.