Special Meat Attraction: Max Zander reinforces his entrepreneurial capacity with a change of shareholders

Anafric & Meat Attration

 

 

The history of Max Zander, founded in 1921, has been developed over ten decades maintaining a clear objective, to make top quality products, combining artisan production in the original German style, with the latest technologies. This history rooted in the heritage and tradition of haute charcuterie has been recognized by its customers who, generation after generation, have been able to appreciate the value of a great brand.

Today, the brand reinforces its entrepreneurial capacity with a change in the shareholding and management team led by Francesc Laymon. A commitment to maintaining the excellent quality of its sausage products, improving its commercial and industrial capacity with a clear focus on the expansion and internationalization of the product. A new mentality that serves as a boost for the brand.

 

 

 

As its new executive director, Francesc Laymon, indicates, “we have the best assets and enough scale to be successful nationally and globally. We have a great brand to be proud of and a great project, it is time to look to the future with hope and ambition”.

 

Max Zander is positioned as a prestigious brand, being one of the highest benchmarks in the sector and enjoying a notable presence at the national level.

 

Currently, Max Zander is positioned as a prestigious brand, being one of the highest benchmarks in the sector and enjoying a notable presence at the national level. Sausages made with selected meats, species of origin, natural casings and smoked with the appropriate firewood, giving them an unmistakable flavor. As well as a rigorous quality management and food safety system.

A new stage founded on the values of constant innovation, maximum quality, service priority and a clear vision of the future. In this way we can find them at stand 4C01 in hall 4 at the Meat Attraction Fair that will take place from March 6 to 8 at IFEMA in Madrid.

Since its inception, Max Zander has distinguished itself by the quality of its products, handcrafted in the original German style. In 1968 Max Zander formed a partnership with the firm Lasús Marsá, s.a. and, since then, they have continued working to maintain the highest quality that has earned them their trust.

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